Rowad al Seyaha, an initiative by Khalifa Fund and Abu Dhabi Tourism and Culture Authority targeted Emirati nationals in an effort to crowd source the new tourist attraction in the Corniche area in Abu Dhabi. The participants, ranging in age and in different places in their careers, went through a six-week program designed to get them to the level where they are confident in their idea and ready to pitch to a panel of high-profile judges.
The Sustainability Platform team has developed the content specifically for the Rowad al Seyaha, based on global best practices. The program covered topics such as Marketing and Branding, Sustainable Tourism and Pitching, culminating in a pitching session in front of judges that included Ms. Medea Nocentini, CEO of C3-Consult and Coach for a Cause, Ms. Sallyann della Casa, Founder of Growing Leader Foundation, Mr. Ramzy Ismail, Program Manager at Flat6Labs and SHK Ahmed Al Qassimi, the CIO of VentureFin. The final presentations will take place on February 28th in front of Khalifa Fund and TCA judges and the winning idea will be implemented on the Corniche.