TSP News

Innovation and Impact: Taking Your Organization 10x: Lessons from the Indian Approach to CSR

csr10x2

 

The Sustainability Platform team, in partnership with PeoplePro Trainers and Consultants, held the first of what is shaping out to be a series of workshops on how to take your impact 10x. While we have done the same workshop around the world, this is the first time we did in front of an audience of Indian CSR practitioners. Here are some of the lessons we have learned along the way:

The Challenges Are Global, The Solutions Are Local

Wherever in the world you work, if you are an impact-driven organization looking to create change in the Bottom of the Pyramid (BOP) markets, chances are you will come across a similar set of challenges. Lack of trust, an inadequate infrastructure, high barriers to entry and lack of relevant policies often times hinder the CSR efforts. While these challenges are global, the most successful initiatives are the ones that focus on local solutions. This includes building long-term relationships with the communities; hand in hand cooperation with government bodies and a “long game” approach to impact. That might mean the shared value will take longer to be created, but the solid foundation will increase the impact 10x.

Creating an Ecosystem is a Priority

The key to sustainable social change is creating an ecosystem involving all the relevant players. This includes academia, public and private sectors, beneficiaries and non-governmental organizations. A dialogue between all the stakeholders is necessary to ensure no backtracking is happening and proper strategies are in place. Lack of communication and the exchange of ideas is an issue in many parts of the world and have severe effects of the end beneficiary and as such need to be addressed as soon as possible. Indian CSR practitioners are very open to collaboration, and proper channels need to be in place to facilitate the conversation.

Funding Remains an Issue

The Sustainability Platform firmly believes that the future of CSR budgets is impact investing. Many NGO and social enterprise managers bring up a lack of corporate funding as one of the biggest obstacles in reaching their end goal and scaling their operations. On the flip side, many CSR managers do not know how to deploy their funds to ensure maximum impact. That gap can easily be bridged if we start looking at CSR programs as impact funds that are aligned with the overall strategy of the company. The global case studies prove this to be a viable concept and hopefully we will be seeing a lot more of this approach in the Indian (and Middle Eastern) markets.

Don’t Do Things for Free

The CSR team has a great program or a product that the BOP market really needs and they are very excited about it until they realize no one from the community has signed up for it or seems to be interested in it. Their first response is to start adding on perks, from a free meal and transport to employment possibilities. And yet, the results seem to be really low. It has been proven over and over again that, in order to ensure your customer takes your service seriously, there needs to be cost attached to it. From malaria nets in Sub-Saharan Africa to vocational trainings in India, the most successful strategies are the ones that empower the beneficiaries to make the choice by paying for it. This psychological trick works in all cultures and markets, the only thing to be mindful of is finding the right pricing strategy. That way you ensure commitment and instill a sense of pride.

 

To know more about our executive workshop series contact us at info@sustainabilityplatform.org

To know more about our partners PeoplePro visit http://www.peopleprointl.com/

Coming Up: Making Every Business a Social Business

socent

Join us on May 3rd at AstroLabs for a free session on how to make every business a social business!

Sign up here: http://www.meetup.com/Social-Entrepreneurship-Meetup/events/230785302/?rv=ea1

 

josh astrolabs

The Introduction to Social Business: Making every Business a Social Business is designed for non-social entrepreneurs looking to create impact through their businesses.

Over the course of 90 minutes the facilitators will cover the teachings and basic principles of social businesses, using real world examples of highly impactful businesses.

This workshop is aimed at startups in all fields, entrepreneurs at all stages and anyone curious about the best practices in the social impact world.

World Coaching Congress Recognises The Sustainability Platform’s CEO

coahing award

This year marked the 4th edition of World Coaching Congress, held at Taj Lands End in Mumbai on February 16th 2016. The one day event covered a range of topics related to coaching and development of human resources within organisations, from the relationship of the physical body and work performance to igniting your spark and reaching your full potential. Tena Pick, The Sustainability Platform CEO, has been invited to present her signature talk on Gender, Coaching and Entering the C Suite, which explores how gender effects not only ones likeliness to reach C Suite, but also how coaching can help break “glass ceilings” and clean “sticky floors”. She has also been awarded the Best in Class Coaching Leadership award. “It was a great honour just to be in the same room as some of the world’s leading business coaches and learn so much from there, not to mention the award” said Tena. The Sustainability Platform would like to thank the organisers of the World Coaching Congress for having us and we are looking forward to next year’s edition!

coaching award 2

 

To book the TSP team for speaking sessions please contact info@sustainabilityplatform.org